If you've hit pan and repurchased one (or several) of the palettes below, this will be a fun stroll down memory lane for you.
With Flower Beauty's Best of Beauty-winning $11 palette, Huda Beauty's miniature curations of nudes, and Pat McGrath's luxury palette to end all luxury palettes, we've swatched every inch of the market to come up with our favorites. When we take a look back at the record-breaking, best-selling, can't-keep-them-in-stock palettes, you'll find that the ones that came out on top are a delightful hodgepodge of highly pigmented goodness. However, perhaps more than anything, a good eye shadow palette is usually more of an investment purchase than a lipstick or eyeliner.
(Don't me - they're travel-friendly and take up the least amount of space in your carry-on with a wide variety of shades.)
Aesthetically, they're a feast for the eyes, visually and literally, but one could even go so far as to call them pragmatic. When it comes to highly coveted makeup drops, nothing tugs at the heartstrings of beauty lovers quite like a shiny new eye shadow palette.
